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When Baby On Board Apparel (BOBA) founder Ali McEwen first saw the sight of her soon to be nephew`s ultrasound picture, it was love at first site. With the excitement of her sister expecting, Ali wanted to buy her a t-shirt that told the world that she was pregnant. This proved to be a difficult task and from this an idea was born. Ali decided to put her fashion background to use and develop exactly what she was looking for. This resulted in the conception of the UltraSound T-shirt; which is now a top seller. By April 2009, Baby On Board Apparel was launched consisting of strictly graphic t-shirts designed for the stylish mommy-to-be. In March 2010, BOBA released its signature collection of fashionable basics for blossoming bellies and has expanded to include collections - Staples not Statements, Keep Me Warm, Celebration and the White Label. The mandate for these collections is about creating clothing that works with every existing wardrobe and feel as great as a favorite t-shirt.